THERE ARE SHIRTS AND THERE ARE ETON SHIRTS

Little did Annie and David Petersson realize that the modest clothing manufacturing business they started in the Swedish hamlet of Ganghester way back in 1928 would grow into Eton, a world-renowned name for high quality shirts. Today, Eton is run by their grandson, CEO Hans Davidson, in a continuing family tradition expressed by Grandma Annie as "Lämna aldrig över någonting förrän du ar fullständigt nöjd med det" (Never hand over an item until you are completely satisfied with it).

This way of working is not just a philosophy at Eton; we see it as a bounden duty to ourselves and to our customers. It means using only the best raw materials and fabrics. It means tailoring them with meticulous care and attention to detail. And it means ensuring that the wide choice of traditional and modern styles, colors, patterns and micro-designs of our shirts meet the demands of discerning executives and leaders of fashion all over the world.

To do this, we use our own unique manufacturing method and our own-designed, 100% pure pima cotton fabrics. The fabrics are woven solely from yarns spun from the finest long-fiber cotton, specially developed to provide the wearer with a soft, luxurious shirt that responds to his own body heat to stay wrinkle-free, immaculate and comfortable throughout the day.

The whole process combines three generations of tradition and pride in our work with ultra modern technology, know-how and awareness of today's customer needs. The result - a range of Eton shirts that would have made Grandma proud. And it all still takes place in Ganghester, Sweden. Founders of Eton Fashion AB, Annie and David Petterson, you are unique - So is your Eton Shirt

The finest long fiber cotton available is used to create the Eton shirt. Woven in Zurich, Switzerland exclusively for Eton, in a unique process perfected to produce a 100% cotton fabric with very special properties.

The result is beautiful 100% cotton shirts that stay in shape all day long. Just give the shirt 15 minutes when you put it on in the morning and the heat from your body will make the creases drop out. So even after crossing a Continent the shirt is as smooth and presentable as when you first put it in your suitcase.